Omni-Channel Retailing concentrates on a seamless approach to the consumer experience through all available channels. These channels include mobile devices, in-store displays and kiosks, television, radio, direct mail, catalog, on-line stores, on-line marketing and social media. In the “brick-and-mortar” or retail store channel, digitally-savvy consumers are entering stores already well-informed about a product’s features and prices, and expect store employees to know more than they do. Using omni-channel retailing all shopping channels work from the same database of products, prices and promotions. Merchandise and promotions are not channel-specific, but rather consistent across all channels. The brick-and-mortar stores become an extension of the supply chain in which purchases may be made in the store, but are researched through other “channels” of communication. With omni-channel retailing, marketing is made more efficient with offers that are relative to a specific consumer determined by purchase patterns, social network affinities, website visits, loyalty programs, and other data-mining techniques.


“The lines between the physical and digital world are increasingly blurry. Technological advancements have allowed a fusion between traditional and digital media with far-reaching possibilities. Whether a consumer’s journey begins in a print or digital world, the fabric, ecosystem and data that connects them is becoming the sought after unicorn.” – St. Joseph Communications, 2014 Trend Report

“Today’s customer is online, on the go, in stores and in touch with social networks. They expect 24/7 access to information from across channels, and they are eager to get the product they want at the price they want. To satisfy these hungry consumers, retailers need to step up their cross-channel game by incorporating modern-day mobile and social features into retail interactions.” – Accenture, Seamless Technology Report

  • Single, digital engagement platform
  • Delivery of targeted and personalized experiences across multiple touch points
  • Out of the box integration to heterogeneous IT platforms (e.g. CRM, SCM, ECM, POS) in support of Enterprise Information Management
  • Seamless connectivity with external sites
  • Synchronized, non-redundant data
  • Leveraging of multiple technologies including Wi-Fi, Bluetooth, beacon, near-field communication and sonic messaging